“In the age of mass communication, media becomes the indicator by which people decide what the dominant public opinion is. Noelle-Neumann rather prettily describes the dynamic as a ‘spiral of silence’. On one side are interpersonal connections, which push alternative opinions up the spiral; on the other are mass media, which push them down. At the bottom of the spiral lies the silence.
… types of people who fight against the silence… The other type is ‘avant-garde’: reformers and activists who do want people to listen to them despite all the setbacks. ‘Those who belong to the avant-garde are committed to the future and thus by necessity, are isolated; but their convictions that they are ahead of their time enables them to endure.” – This Is Not Propaganda: Adventures in war against reality, Peter Pomerantsev.