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“Nike Air Bakin’, Nike Air Grill, and Nike Air B-Que were the names of the hot new shoes that would hit the stores in the summer of 1997. Unfortunately, the flaming Nike Air logo design was very similiar to the word Allah in Arabic script, causing a storm of complaints from the Muslim Community. Nike agreed to a sales ban and recalled 800,000 shoes. The company issued an apology and introduced a review panel to prevent similiar problems in the future.

A spokesperson from Nike said,’we have, through this process, developed a deeper understanding of Islamic concerns and Islamic issues… As our brand continues to expand, we have to deepen our awareness of other world communities.”