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Now “public opinion” stood out as a force that must be managed, and not through clever guesswork but by experts trained to do that all-important job… The great Allied campaign to celebrate (or sell) Democracy, etc., was a venture so successful, and, it seemed, so noble, that it suddenly legitimised such propagandists, who, once the war had ended, went right to work massaging or exciting various publics on behalf of entities… ” – Mark Crispin Miller